THE BRAND ISN’T A POLISH, IT’S A COMPASS.
IT EMBODIES THE VISION, VALUES AND CONVICTIONS THAT SHOULD GUIDE EVERY DECISION WITHIN A COMPANY — FAR BEYOND ITS PRODUCT OR SERVICE.
THE BRAND CONNECTS THE INTERNAL AND THE EXTERNAL, THE VISION AND THE EXECUTION.
WORKING ON THE BRAND MEANS EXPLORING THE VERY ESSENCE OF THE COMPANY — ITS STORY, ITS CULTURE, ITS CHALLENGES AND ITS ASPIRATIONS.
THAT’S WHY I’VE DEVELOPED A CO-CREATION METHODOLOGY BUILT AROUND COLLECTIVE INTELLIGENCE WORKSHOPS.
THIS PROCESS HELPS (RE)DEFINE THE BRAND’S VISION, VALUES, POSITIONING AND LANGUAGE — CREATING CLEAR AND SHARED FOUNDATIONS THAT ENSURE CONSISTENCY, PRECISION AND IMPACT ACROSS EVERY TOUCHPOINT.
A STRONG BRAND IS BUILT STEP BY STEP. IT SHOULD SERVE AS A TRUE DIRECTION, A COMPASS THAT ALIGNS EVERY FUNCTION AND AMBITION WITHIN THE COMPANY.
SERVICES
BRAND STRATEGY
BRAND DESIGN
BRAND MANAGEMENT
.Market study
.Segmentation
.Brand architecture
.Positionning
.Brand messages
.Brand plateform
.Naming and baseline
.Art direction
.Brand concept and identity
.Packaging
.Integrated marketing plan
.Follow up
FOR WHO ?
.If you are creating a new brand
.If you are taking over a business and are not aligned with the current vision
.If you want to refresh your brand
.If all your marketing tools seem to belong to different companies
.If you find that your competitors are doing better than you
.If you want to enter a new market or a new distribution channel
WHO IS JAJA?
jaja like wine, jaja like Jeanne.
I see brand strategy as the beating heart of any business — the anchor point that connects vision, values, and action.
I support lifestyle brands — wineries and appellations, beverage and spirits companies, no/low alcohol brands, restaurants, hospitality and food projects — in defining and aligning their brand strategy.
Before founding Jaja, I worked within communication and marketing agencies specialized in lifestyle brands, both in France and internationally, with a strong focus on the US market.
Rebranding, creation, repositioning, launch — I’ve helped structure many brand trajectories, always with an approach grounded in reality, market insight, and on-the-ground understanding.
I have graduated with an MBA in Wine Marketing & Management (INSEEC Bordeaux), and certifications in Brand Identity & Strategy and in Storytelling in Branding and Content Marketing (IE Madrid).
I also teach strategic marketing at INSEEC, Burgundy School of Business, and Institut Lyfe (formerly Institut Paul Bocuse).
THE JAJA TEAM
As a brand strategy consultant, I strongly believe in the power of collaboration to deliver tailored solutions to my clients. For each project, I partner with a diverse network of talented professionals, chosen based on each client's specific needs and unique challenges.
This network includes designers, copywriters, PR agencies, community managers, etc. Each bringing specialized expertise that enriches the value proposition we offer. This collaborative approach allows us to deploy integrated and effective brand strategies.
REFERENCES
DOMAINE MICHELAS ST JEMMS YVES LECCIA VOLLEREAU CHAMPAGNE CHASSENAY D'ARCE CHAMPAGNE SAVOY WINES AOC HERMITAGE INTERPROFESSIONAL BUREAU OF CENTER LOIRE WINES AOC MONTLOUIS-SUR-LOIRE BOUCHARD PERE &FILS
L&J WINERY 1752 SIGNATURE WINES DOMAINE DELMAS GABRIEL MEFFRE VINOVAE ALTUGNAC FAMILLE COLLOVRAY &TERRIER DEUX ROCHES RIJCKAERT AOC COTEAUX DU LYONNAIS ZEYBRA SEPTENTRION
